The origin of Shric:
Shric = Chris. The name originated from a golf game I play on my tablet. When I first started, I tried using Chris, but someone had already used it. So I got a little creative, swapped the "C" and the "S", and poof! "Shric" popped in to existence.
About me:
I've been an avid golfer since I was a teenager - many years ago. My brother dragged me along with some of his buddies all those years ago and I've been hooked ever since. Before me and my wife had kids, I had gotten down to a single digit handicap. I have a round in the 70's and a bunch of rounds in the low 80's. I also have a hole in one.
I'm older now, my back is not so great, but my love for the game hasn't diminished at all. I now enjoy playing golf with my kids and friends as often as I can.
I'm a firm believer that golf imitates life - sometimes you get a lucky bounce, and sometimes you do everything to the best of your ability and still walk away with a bogey. Ya' gotta keep trying. And integrity matters in the only sport where you call a penalty on yourself.
What prompted me to start Shric Golf:
I started the business back in 2024 when I started down the rabbit hole of - how do I become a better putter....? Because as a competitive individual who doesn't like to lose to my kids, I needed to figure out a way because they were getting better, a lot better! And my days of outdriving them are behind me and my iron play isn't what it used to be either. So I had to beat 'em on the greens.
It started with tweaking my existing putter to work with my putting stroke better. Which enabled me to start the ball on the right line more effectively and also see the line better. But how to read the breaks better...? Sure I'd have the good (lucky!) days where stuff fell in from everywhere. But most days, I couldn't buy a putt from outside of 3 or 4 feet. If you're like me and tried to improve your green reading abilities, then you've likely noticed the videos on this topic are all over the map. But then I found the Aimpoint putting method. I watch golf on TV and had noticed the pros using this process and thought I'd give it a shot. I didn't have a digital slope meter or a Slope-ify to begin with. It definitely took some time and trial and error to learn how to feel and determine the slope. But I soon noticed that my horrible putts were no longer so horrible. Sure I can and do make a bad stroke just like anyone... But as my kids got older and were getting in to competitive golf for school, we started tracking fairways, GIR's and putts. And they insisted if I was going to do that for them, then I needed to track my stats as well - okay, fair enough. So with data in hand, I noticed I went from 17 or 18 putts (for 9 holes) on a good day and more like 19 to 22 on an okay day. My putt count started dropping. As I got better at feeling the slope, the count dropped - significantly. In 2025, I had one 9 hole round with 11 putts. There were quite a few rounds with 13's, 14's and 15's. It's now pretty rare that I have 18 putts for 9 holes.
Some "do's" and "don'ts" for the Slope-ify:
If not familiar with the rules of golf, you should familiarize yourself with them. But along this vein, rule 4.3 expressly prohibits the use of any device during a round to measure slope. You are allowed to use your feet to feel the slope as this is a judgement call.
You may use devices on practice greens before or after your round.
You can also use in practice rounds where score is not being recorded for a handicap index (HCPI).
For some reason, Aimpoint has the perception of being slow. I find it speeds things up. I'm taking fewer strokes. And while my group is lining up their putts, I'll go about feeling the slope on my line as unobtrusively as possible. So when it's my turn, I'm ready to go.
Me and my kids also play "ready golf" which really helps keep things moving as well.
Please do not use the Slope-ify on every green and for every putt. As mentioned, this is a training aid to help you learn how to feel the slope in your feet. But if on an empty course and you're playing a casual round, feel free.
About my YouTube channel - Shric Golf:
It is not my intention to create all kinds of video content that will overwhelm your feed. I started my business as a business, not a video making venture.
I do intend to make some videos of folks using my product and demonstrating how to use the various products.
I'll also publish videos for new products coming out. I already have another couple of product ideas that I'll launch once I get this first items up and running. So please do "like" and "subscribe" if you wish to see more.
AND - I may give away some FREE "merch". If you make a video and send it to me, and I like it and post it to my channel, I'll ship you some free merch like a hat or a shirt.
Finally, I do watch quite a few videos on playing better golf. So when I do find really useful tips, I'll try and either share those videos (if permission is given) or create a quick video myself summarizing the key concepts and critical takeaways. Some videos can be fairly lengthy and I respect your time.